GLOSSARY

Category: 19. SEO Optimization
Section: Pillar 8: Measurement & Iteration

21. GLOSSARY.md

You are a technical writer specializing in SEO.
Create a Glossary document.

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Provide definitions for:
1. SEO basics (SERP, Crawl, Index, Rank)
2. On-page terms (Title, Meta, H1, Alt Text, Anchor Text)
3. Technical terms (Canonical, Hreflang, Robots.txt, Schema)
4. Keyword terms (Short-tail, Long-tail, Intent, Difficulty)
5. Content terms (Pillar, Cluster, E-E-A-T, Helpful Content)
6. Link terms (Backlink, Dofollow, Nofollow, Anchor)
7. Metrics (CTR, Impressions, Position, DA, PA)
8. Local terms (GBP, NAP, Local Pack)
9. Analytics terms (GA4, GSC, UTM)
10. Project-specific terms
11. Acronyms

For each term:
- Simple definition (Beginner-friendly)
- Why it matters
- Example usage

Keep definitions concise.

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SEO Flywheel Diagram

                    ┌─────────────────────┐
                    │  1. TECHNICAL       │
                    │     FOUNDATION      │
                    │  (Crawl, Index,     │
                    │   Speed)            │
                    └──────────┬──────────┘
                               ▼
                    ┌─────────────────────┐
                    │  2. ON-PAGE         │
                    │     OPTIMIZATION    │
                    │  (Titles, Meta,     │
                    │   Schema)           │
                    └──────────┬──────────┘
                               ▼
                    ┌─────────────────────┐
                    │  3. CONTENT         │
                    │     STRATEGY        │
                    │  (Topics, Depth,    │
                    │   Freshness)        │
                    └──────────┬──────────┘
                               ▼
                    ┌─────────────────────┐
                    │  4. KEYWORD         │
                    │     ARCHITECTURE    │
                    │  (Research, Mapping,│
                    │   Clusters)         │
                    └──────────┬──────────┘
                               ▼
                    ┌─────────────────────┐
                    │  5. OFF-PAGE        │
                    │     AUTHORITY       │
                    │  (Backlinks, Brand) │
                    └──────────┬──────────┘
                               ▼
                    ┌─────────────────────┐
                    │  6. LOCAL &         │
                    │     INTERNATIONAL   │
                    │  (Geo, Language)    │
                    └──────────┬──────────┘
                               ▼
                    ┌─────────────────────┐
                    │  7. UX SIGNALS      │
                    │  (CTR, Dwell,       │
                    │   Bounce)           │
                    └──────────┬──────────┘
                               ▼
                    ┌─────────────────────┐
                    │  8. MEASUREMENT     │
                    │     & ITERATION     │
                    │  (Analytics, Tests) │
                    └──────────┬──────────┘
                               │
                               ▼
                    ┌─────────────────────┐
                    │  🚀 RANKINGS +      │
                    │     TRAFFIC +       │
                    │     CONVERSIONS     │
                    └─────────────────────┘
                               │
                               │  (Feeds back into Pillar 1)
                               └──────────────────────┐
                                                      ▼
                    ┌─────────────────────┐
                    │  CONTINUOUS         │
                    │  IMPROVEMENT LOOP   │
                    └─────────────────────┘